Key Insights
- Mastercard launches NFT-powered soccer trivia game for UEFA Champions League.
- Players can win match tickets by answering questions about league history.
- MoonPay develops technology behind Mastercard’s NFT-driven experience.
- Pass to Priceless platform allows Mastercard cardholders to participate.
- Trivia contest runs from Feb 13 to June 1, culminating in final ticket giveaway.
Detailed Summary
Mastercard has unveiled an innovative approach to engage soccer fans worldwide with the launch of a new NFT-powered soccer trivia game tied to the 2023/2024 UEFA Champions League tournament. This game offers participants the opportunity to win match tickets by testing their knowledge of the prestigious league’s history and statistics.
Powered by MoonPay, Mastercard’s soccer trivia game is accessible through the firm’s “Pass to Priceless” platform, a Web3-enabled platform where community members can collect free NFTs granting access to exclusive experiences in sports, entertainment, fine dining, and more. The competition will commence 30 minutes before each UEFA Champions League Tuesday match, starting from February 13.
Participants, who must be Mastercard cardholders, can collect branded NFT passes on the Pass to Priceless platform. These passes, minted on Polygon, an Ethereum scaling network, serve as entry tickets to the trivia game rounds. Each round presents questions related to Champions League history and statistics, with winners of each round earning match tickets and climbing a season-long leaderboard.
The top-ranking player on the leaderboard after the April 30 semi-finals will be awarded tickets to the UEFA Champions League Final at Wembley Stadium in London. MoonPay’s technology underpins the NFT-driven experience, with MoonPay’s Otherlife creative agency also providing support for the initiative. This collaboration builds on MoonPay and Mastercard’s previous announcement in October 2023 to collaborate on Web3 initiatives.
Beatrice Cornacchia, Mastercard’s Executive Vice President of Marketing and Communications for Europe, expressed excitement about the trivia competition, stating, “As a UEFA Champions League partner of 30 years, we know first-hand the unwavering passion that football fans have for the game.”
The trivia contest is open to Mastercard cardholders in select countries, including the United States, United Kingdom, France, Spain, and Brazil, and will run until the UEFA Champions League Final on June 1.
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